Marketing is constantly evolving, and concepts are brought to life through examples, case-studies and critical discussion. For Penny, entering the teaching profession was a deliberate attempt to bridge the industry-academia gap. Her industry experience allows her to extend the course content beyond the textbooks and the classroom, exemplifying real-life challenges faced by marketing managers and leaders when trying to implement sustainable strategies that counteract the profit-driven goals of other stakeholders. Additionally, Penny’s PhD research helps enlighten students of the latest and ongoing research that most textbooks fail to incorporate.  

Penny’s tutorials pivot towards experiential learning providing a scaffolding for students to revise concepts through deliberate and practical debates with each other, rather than a repetition of lecture content. She tries to make her tutorials intellectually stimulating yet fun (e.g. role-playing as future marketing managers), where students become involved and active partners in their learning journeys. 

Penny’s passion for equity influences her teaching to a large extent. She uses inclusive tools and techniques to address any accessibility issues, respect student preferences and reduce learning barriers using technology, which is an expression of her teaching philosophy. She was successful in adapting tutorial resources and course content to respect and facilitate individualised learning experiences of a diverse cohort, such as instead of using only Australian brands in case studies, multinational companies with worldwide recognition were selected to cater to the international students attending remotely.  

Regular feedback from students and peers allows Penny to evaluate and improve her teaching practice and refine her teaching philosophy further. Penny’s aim is to support all her students in developing their knowledge and skills to become confident, well-informed and socially responsible global citizens and to enhance their employability through her marketing courses.

Penny exemplifies the qualities of an outstanding educator in preparing our students not only for their academic success but also their future professional career.

Colleague comment